Why Stream to Multiple Platforms?
Each platform serves a different audience — and purpose:
• Instagram: Great for visual storytelling, younger audiences, and community engagement
• Facebook: Strong reach for public events, nonprofits, and community orgs
• Vimeo: Ideal for high-quality streams, internal events, or white-labeled experiences
Streaming to all three helps you:
• Expand your reach
• Create more engagement opportunities
• Deliver consistent, branded content across the board
It’s one event — but it can live in multiple places at once.
How We Handle Multi-Platform Streaming at StreamCity.ca
When clients ask us to broadcast to more than one platform, here’s what we do — without overloading your team:
1. Centralized Stream Control
We route your camera feeds into a professional-grade switching system. This lets us mix angles, add graphics, and control the pacing — all from one hub.
2. Platform-Specific Customization
We tailor each stream based on platform:
• Instagram gets a vertical video feed (with your brand styling).
• Facebook and Vimeo get a widescreen feed with sponsor integration, media content, and interactive overlays.
3. Audio and Visual Sync Across All Streams
Each platform receives properly balanced audio and visuals, with adjustments made live to prevent sync issues or platform dropouts.
4. Live Monitoring for Every Feed
We monitor each live stream during the event — watching for quality, connection issues, or viewer engagement in real time.
5. Backup Internet and Contingency Plans
Multi-stream setups are only as strong as the connection. We provide internet backup options to prevent stream interruptions, even if venue Wi-Fi fails.
What to Plan for Before You Stream
If you’re thinking about a multi-platform stream, we’ll help you prepare — but here’s what to keep in mind:
• Audience strategy: Where are your viewers most active? What platform gets the most traction?
• Visual orientation: Instagram is vertical; most others are horizontal. We’ll build your visuals to suit both.
• Sponsor and brand needs: Want logos or branded overlays? We’ll match each platform’s layout to your goals.
• Timing: Platform-specific time limits (like Instagram’s 4-hour cap) require planning for breaks or resets.
Real-World Example: Successful Women Canada Awards
At this gala event, the organizers wanted to maximize visibility and share the night’s energy beyond the venue.
StreamCity.ca delivered:
• A five-camera setup capturing the stage, interviews, and audience
• Simultaneous streams to Instagram (vertical), Facebook (horizontal), and Vimeo (branded/private)
• Sponsor logos, slides, and videos integrated directly into the feed
• Audio optimized for each platform
• Backup internet to keep all streams stable throughout the evening
The result?
The client reached three unique audiences at once — with one coordinated production team managing the entire broadcast.
FAQs
Do we need to give you login access?
No. We connect to your platforms using secure stream keys — no passwords required.
How many platforms can we stream to at once?
Typically 3–5. We’ll help you prioritize based on audience and connection strength.
Can we customize each stream separately?
Yes — we can create different layouts, overlays, and visual formats for each platform.
Do we need to provide any gear?
Nope. We bring everything: cameras, switching gear, wireless mics, and internet redundancy.
Final Takeaway
Multi-platform streaming is a smart way to make your event more accessible, shareable, and valuable — without doubling your workload.
StreamCity.ca handles the tech, the timing, and the platform differences — so your team can focus on the event itself.
One event. One crew. Multiple audiences reached.
